Paid Media & Advertising

Every Dollar, Working Before Breakfast

We plan the media, write the creative, run the bids, and kill what doesn’t perform — across every channel that puts your brand in front of buyers, not just browsers.

SLOT 01/06 ON AIR
Meta Ads
Feed · Reels · Stories
Google Ads
Search · Shopping · Display
TikTok Ads
In-Feed · Spark · TopView
YouTube Ads
Skippable · Shorts · Bumper
LinkedIn Ads
Sponsored · InMail · Lead Gen
Display Network
Banners · Native · Retargeting
REGION: GLOBAL
4.8%Avg CTR
LIVE BID STREAM
META→$4.82 CPMWON GOOGLE→$1.14 CPCWON TIKTOK→$6.10 CPMWON YOUTUBE→$0.032 CPVWON LINKEDIN→$8.45 CPMWON DISPLAY→$0.68 CPMWON META→$4.82 CPMWON GOOGLE→$1.14 CPCWON TIKTOK→$6.10 CPMWON YOUTUBE→$0.032 CPVWON LINKEDIN→$8.45 CPMWON DISPLAY→$0.68 CPMWON
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Where We Place You

Six Channels. One Strategy.

Different platforms win at different stages of the funnel. We pick the mix, not just the budget.

Meta Ads

Feed, Stories, and Reels placements tuned by lookalike and retargeting audiences.

Best for: audience-based demand

Google Ads

Search and Shopping campaigns built around intent — capturing people already looking.

Best for: bottom-funnel conversions

TikTok Ads

Native, sound-on creative that earns attention in the first 1.5 seconds.

Best for: reach with younger buyers

YouTube Ads

Skippable and bumper formats that build recall while you’re paying per view.

Best for: brand awareness at scale

LinkedIn Ads

Sponsored content and InMail aimed squarely at decision-makers, not just clicks.

Best for: B2B pipeline

Programmatic Display

Automated buying across ad exchanges to keep your brand visible everywhere else.

Best for: retargeting at low cost
How The Budget Moves

One Funnel, Every Channel Assigned a Job

No platform does everything well. We map each stage of the buyer journey to the channel built for it.

1

Awareness

YouTube & TikTok reach cold audiences with brand-building creative.

2

Consideration

Meta & LinkedIn nurture interest with proof, offers, and social signal.

3

Conversion

Google Search & Shopping capture the moment someone’s ready to buy.

4

Retention

Programmatic display keeps you visible to past visitors and customers.

What You See

A Console, Not a Monthly PDF

Every campaign we run reports into a live dashboard — spend, delivery, and return, updated daily, not at month’s end.

campaign-console / q3-performance
LIVE
ROAS — Trailing 30 Days 6.3x
Ad Spend$0
Impressions0
CTR0
ROAS0
Packages

Pick Your Altitude

Every tier includes strategy, creative direction, and the console above — the difference is scale and channel count.

Launch
$1,200/mo + ad spend

One or two channels, built to prove the model before you scale.

  • Up to 2 ad platforms
  • Monthly optimization pass
  • Live console access
  • 2 creative concepts / mo
Start Launch
Most Booked
Scale
$2,800/mo + ad spend

Full-funnel coverage with weekly optimization and creative testing.

  • Up to 4 ad platforms
  • Weekly optimization
  • A/B creative testing
  • Monthly strategy call
Start Scale
Command
Custom pricing

All six channels, dedicated strategist, and priority creative production.

  • All 6 platforms + programmatic
  • Dedicated strategist
  • Daily optimization
  • Priority creative production
Talk to Us
Proof, Not Promises

Results That Show Up In The Numbers

+312%ROAS — DTC skincare brand
$2.1MAd spend managed, YTD
−41%Cost per lead — B2B SaaS client
4.9xBlended ROAS across 6 channels
+186%Qualified leads — home services co.
−28%CPM after audience rebuild
+312%ROAS — DTC skincare brand
$2.1MAd spend managed, YTD
−41%Cost per lead — B2B SaaS client
4.9xBlended ROAS across 6 channels
+186%Qualified leads — home services co.
−28%CPM after audience rebuild
Common Questions

Ad Spend, Answered

It depends on your margin and sales cycle — we run a media audit first and recommend a floor budget per channel before you commit to anything larger.

Usually more than one. We match channels to where your buyer actually spends attention and to what stage of the funnel needs the most help.

Search and Shopping can show signal within days. Awareness and retargeting channels usually need 3–4 weeks of learning before performance stabilizes.

No — our packages are flat monthly management fees, separate from what you pay the platforms directly. No incentive for us to inflate your budget.

Yes — every client gets a live login to the console shown above, updated daily, no waiting on a monthly report.

Let’s Connect

Let’s Put Your Brand In Front of the Right People

Tell us what you sell and who buys it — we’ll come back with a channel plan and a floor budget, not a sales pitch.

info@publishmediaagency.com · 03293142906